2K Announces Multi-year Extension of Partnership with NBA
  POSTED May 23, 2011
2K Sports announced today that it has entered into a new, multi-year agreement with the National Basketball Association (NBA) to extend their longstanding partnership for the best-selling NBA 2K basketball simulation franchise. The new agreement comes on the heels of the record-breaking success of NBA 2K11,which has sold over five million units worldwide since its release on October 5, 2010, making it the best-selling game in the history of 2K Sports,and the most popular NBA 2K title in the 13-year history of the franchise.
To date NBA 2K11 has received more than 20 awards, including 14 "sports game of the year" honors. “The top-selling NBA 2K series continues to be a pillar of Take-Two’s foundation for growth," said Strauss Zelnick, CEO of Take-Two. "We’re confident that our renewed partnership with the NBA will extend the unparalleled success of this franchise. We’re thrilled to be in business with David, Adam and the entire team at the NBA."
"2K Sports provides our fans with an incredible gaming experience, one that captures both the excitement of our game and the athleticism of our players," said Adam Silver, NBA Deputy Commissioner. "Coming off a record-breaking year with NBA 2K11, we look forward to continuing our successful partnership."
