POSTED September 01, 2010
 If you're gonna Become The Greatest, you gotta have your own signature shoe. Dominate in this year's version of My Player mode and you'll see your customized kicks on the feet of other guys in the league. What's your signature shoe gonna be called? Become a star in My Player mode and you'll get sponsorships from iconic brands. What sponsor would you most like to have? Jordan Brand? Gatorade? Sprite? 2K Sports??? Check out the screenshots.