NBA 2K10 comes with a new mode called My Player. Unfortunately 2K Sports forgot to add some settings to change match time and difficulty. Many started to complain already so until the first official patch you can use this guide to change things.
Download and install a program called tsearch
Open NBA 2K10 and load your player savegame. stay at home
ALT+TAB to windows, open tsearch
Go and Open Process "nba2k10.exe" from the list
Add New Cheat (the blank paper icon) and put the following:
Description: Match Time
Address: 5443ABC
Type: 1 Byte
Description: Sim Time
Address: 5443AC0
Type: 1 Byte
Then the Match Time & Simulation Time (for all the other matches. important for equivalent stats between you and the other rookies for example) options will appear on the list. Click and type the new value (1-12 minutes). Then activate it by clicking at the blank square (a smiley will appear)
Do the same if you want to change the difficulty level:
Description: Difficulty
Address: 54439C4
Type: 1 Byte
The values here stands for: 0 Rookie // 1 Pro // 2 All-Star // 3 Superstar // 4 Hall of Fame
When you are ready don't close tsearch. Restore NBA 2K10 window play at least one game, save the game and the changes will be also saved.
Additional Values
Deactivate any NBA Rules ( 0 for OFF // 1 for ON )
Real player FT%: 5443B64
Injuries: 54439D8
Fatigue: 54439DC
Clutch Factor: 5443B5C
Kickball: 5443BAC
Intentional Fouls: 5443BA8
Shot clock: 5443B68
Out of bounds: 5443B6C
8 sec. half court: 5443B78
Backcourt: 5443B88
3 in the key: 5443B8C
Defensive 3: 5443B90
Goaltending: 5443B70
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