Steam, not Steam. Well what´s is true is that NBA 2K10 out on steam. Date to be released on 12 Oct. No price yet. So now i'm thinking that maybe Nba2k10 pc will use steam for online and activation etc. Anyway Ronnie from 2KSports said that "It's not like last year with Steam. You can probably get the game from Steam though, as they are one of our distributors I imagine". Let´s see if finally we will have the option to get the game without Steam.