Sony still losing on every PlayStation 3 it sells
  POSTED February 11, 2010
Although PlayStation 3 sales have been on the rise and Sony has a rosy outlook for the console's future, it turns out that the company is still losing money on every PlayStation 3 unit it sells. According to The Wall Street Journal, whichexamined Sony's fiscal third-quarter financial performance, the company loses 6 cents on every dollar of PS3 hardware sales. Considering the PlayStation 3 current retails for $300, we can safely assume then, that the company loses about $18 per unit.
At least Sony is moving in the right direction. In December, iSuppli, a company that guesses at the cost of building game consoles and other products, said that Sony was losing about $37 per PS3 unit in production costs. If it's losing $18 now, the company seems to be on track to making the PS3 profitable in the near future.
