EA SPORTS partners with Real Madrid
POSTED July 22, 2015
See Real Madrid C.F. stars Ronaldo, Rodríguez, Benzema, and others captured for FIFA 16. EA SPORTS are the official videogame partner of Real Madrid C.F..
EA Sports and Real Madrid C.F. today announced that they have signed a three year partnership that will see EA SPORTS™ become the exclusive and official videogame partner of one of the world’s most popular football clubs.
“We’re honored to welcome Real Madrid as an official partner club and the opportunity to bring fans even closer to the team through unique experiences and authentic player likeness in the game,” said Jamie McKinlay, Vice President of Marketing, EA SPORTS. “Real Madrid is one of the most popular clubs in the world and that’s also true within our game; we are looking forward to building a deeper connection with the club in the coming years.”
As part of the partnership, EA SPORTS FIFA 16 will include updated 3D head scans of fourteen of Real Madrid’s most popular players. New player likeness for Cristiano Ronaldo, Sergio Ramos, James Rodriguez, Luka Modrić, Karim Benzema, and others will enhance the authenticity of the FIFA franchise.
